Did you know that on average, 1 out of every 14
patrons coming though the door is trying a restaurant
for the 1st time? How much of your
restaurantís advertising budget is geared towards
reaching that 14th customer? What about the budget for
the other 13 regular customers? PickaRestaurant.com
distances itself from other ad serving websites by being
a company that is a solution provider for restaurants.
Where PickaRestaurant.com is a great way to reach that
14th new trial customer PAR Software is great way to
keep the 13 regular customers coming back in a timely
fashion. Increasing sales and profitability doesnít
count as a Marketing goal itís a given. In the
restaurant business, there are basically four ways to
increase sales and profitability.
NEW TRIAL: These are first-time customers
buying from you for the first time.
FREQUENCY: This is how often existing
customers return to you for future purchases.
CHECK AVERAGE: Often refers to the total
purchase for each transaction.
PARTY SIZE: Party Size refers to the number
of people in each party.
On the other side of the coin efficient use of
overhead (not cost cutting) may be the answer. Lower
wage rates, cutting product costs and reducing kitchen
waste (cost cutting) tend to have negative effects on
employee moral, customer service and food quality and
availability. Other than simply trying to slash prices,
not recommended, there are also four basic ways and an
example to maximize items that total up to the cost of
EFFICIENCIES: Increase work staff
efficiencies through qualified hiring and continued
WASTE REDUCTION: Reduce waste through better
timely procurement & focused marketing..
INCENTIVES: Suppliers incentives for price
breaks & new product promotion.
OVERHEAD ANALYSIS: Eliminate ineffective
expenditures increase spending on effective ones.
Decide which methods are right for your
restaurant. PickaRestaurant's PAR Software products
address each one of the above ways to increase
profitability and keep all 14 customers coming through
your doors. Note the methods listed below. Each product
goes to a brief introduction of the product and then to
its own website. We are always striving to help
restaurant solve problems and build sales. If you have
any question please feel free to contact us at